Control touch points and master the buying cycle
On average consumers need around 10-12 touch points with your brand before purchasing. This means ensuring your message is cohesive and also visible across multiple online channels and networks. Display retargeting is the best way to re-engage recent website visitors and increase conversion rates by maximising touch points for your product / service and allowing control over what users see at different stages in their buying cycle.
With the programmatic bidding landscape of display becoming even more difficult to optimise correctly because of all the different options available, rest assured that Proventus Digital are experts within this advertising space. With the Proventus Group having a shareholding in Programmatic Display platform SeeLocal, our management and optimisation is second to none.
Maximise return on investment
Display retargeting campaigns are usually the highest yield channel because of their nature. However, it’s not as easy as just turning the campaign on and watching the money roll in.
Proventus Digital’s process of creating and segmenting audiences by the content they viewed and technology that allows us to track users at any stage of their buying cycle. Gives you more control of what ads we want individuals to see at any stage of their purchasing process, therefore increasing conversion rates and maximising ROAS.
Even if your current retargeting campaigns have good conversion rates, there is always room for improvement. Stagnation will always happen without optimisation and with competitors propping up all the time, you need to stay at the top of your game.
Dynamic & rich media adverts
Make your ads stand out with dynamic and rich media adverts. On average rich media adverts have double the CTR’s when compared to static adverts, increasing engagement maximises touch points from users with your brand and product/service.
Dynamic adverts are also a great way to show audiences the most relevant advert, by utilising Google shopping feeds, you can show the exact product a user viewed on the site. Therefore reminding the user of the product and increasing conversion rates.
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