Increase touch points and engage your target audience
Recent statistics from 2019 indicate that around 3.4 billion people are active on at least one social media platform. With such massive audiences available, not taking advantage of social media paid advertising could be a significant loss to your business.
With an average time spent on Facebook per visit of 10 minutes and 57 seconds, there is plenty of time to ensure your ad is served and engages your audience.
Remember, on average; you need to have at least 10-12 touch points of your brand to an individual before they are trusting enough to purchase. Social media advertising is a great and easy way to increase those touch points and help push users through the buying cycle quicker.
How do we improve performance?
Even though social media ads seem an easy setup, optimisation is the most important part of any paid media campaign, regardless of channel or network. Most social media networks and most networks in general won’t help optimise your campaigns for conversions and return on ad spend, meaning that it’s likely you could be wasting some budget on audiences that aren’t engaging with your ads very well and therefore have low conversion rates and a high cost per acquisition = no business or marketing growth.
What Social Media platforms can Proventus help with?
We have expertise in pretty much all social media ad platforms, with a focus on the following platforms; Facebook, Instagram, Twitter & LinkedIn.
With years of experience running ads on different social media ad platforms, these are the platforms with the best performance based on the overall return on ad spend.
If you’re not sure what platforms to use in your strategy, that’s not a problem! Part of our “under the hood” process and strategy building is understanding your target market and where to engage them best. Based on this, we will then recommend what platforms to use and where to best use your budget. Return on investment is always the goal and we’re here to ensure you achieve it.