3rd January 2020 admin

3 Marketing Trends & Innovations for 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures.

Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your Service/Business. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored.

To keep up with your competition you may want to think of the new trends and Marketing strategies for 2020. The change of technology may have a positive impact for your business! Your business can be successful if you retarget the existing customers and reach out to new customers in different ways rather than missing out on potential leads!

1. Chatbots

Many companies will continue using a chatbot, they’re effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.

We have a chatbot on our webpage, check it out – https://proventusmarketing.com/

Benefits of using Chatbots:

a). It Saves Time: a chatbot can provide answers quickly to all kinds of questions. And quick responses mean that customers can make decisions faster.

b). Customer Satisfaction: Unlike humans, the chatbot doesn’t need time to rest. Any time the customer wants information, it’s right at their fingertips. And as the chatbot responds more accurately, your sales conversion rates will increase as well.

c). Good Humor: A chatbot is never moody. You will never hear customers complain about being turned away. They are unbiased, clear, and informative- all the qualities that make your customers feel at ease.

2. Hyper-Targeted Advertising

Companies use digital ads to market their products, but have you ever come across an online ad that was straight up annoying or had nothing to do with you? Not only do online consumers tend to ignore these ads, but they may also end up hating the product and doing everything in their power to stay away from the brand.

If your brand keeps consistently sends tailored messages, then 36% will respond by buying the product!

Many companies are aware of this trend and are already planning accordingly. And we’re predicting right now that by the year 2020, most companies will be targeting precise audiences and users will only be viewing

Find out more about Hyper-Targeted Advertising

3. Next-Gen SEO

Right now, a lot of different changes are taking place in the search engines industry and updates are happening constantly. These changes in the search algorithms have profoundly affected the user’s search results.

Every new algorithm comes with different benefits or problems, depending on how you look at it. Ultimately, the goal of search engines is to help users get specific results that answers their questions.

Therefore, you will see in 2020 and beyond that the quality of search results will improve dramatically.

 

See how we can help with your SEO