There is one force dominating modern-day society: which is social media. We all know this because it’s all of us, who check their Facebook, Instagram, and Twitter feeds several times a day. Well, guess what? Your customers do the same.
This isn’t surprising, but this also doesn’t mean you should be throwing all of your spend into every social platform out there. Yet, there is one social network that ALL Business simply cannot ignore.
1. Your Customers Spend Most Of The Time On Facebook.
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. 80% Of all internet users use Facebook, it has billions of users and most of the people scroll down through their newsfeed and other Facebook Pages multiple times per day! Regardless of who your customer are, they are using Facebook. So the first reason is that customers use it daily! A marketing opportunity not to be missed!
2. Facebook Advertising is the most targeted form of advertising.
Facebook has the ability to reach your exact audience because you can advertise people by age, interests, behaviour, language, connections and location. With these options you are even able to exclude certain audiences or even target narrow meaning they have to match all the interests to be shown the ad. This is all done by people having different interests and expressing it on Facebook, such as liking particular pages for example a Football team. So when targeting the audience it takes into account that this particular person likes football and can be shown football relevant ads.
It also has a variety of Ad types such as video advertising, Carousel image ads or a single image ad. Meaning you can virtual have any sort of ad type and advertise it within Facebook to reach the audience you want to target!
3. Facebook Advertising can increase brand awareness!
By using Facebook Advertising it will significantly increase your brand awareness, great way to make people aware of your offer and business! The more familiar they become with the brand then they are more likely to purchase your products. Doing it through Paid Media is better than organic posts on Facebook as you will be reaching limited amount of people as it will be reaching people who have liked your page. Whereas doing it through paid ads you will be reaching people who have an interest in your services/business.
4. Facebook Advertising is fast!
It is a fast platform and can reach thousands of people quickly and gain immediate results for the business! With just under 2 Billion users that log in everyday and numbers continue to rise every year, finding your target audience and creating a new advert can be done within minutes even without the help of an expert agency. The key is optimising the campaigns for results, which has to be done by an expert to get you the very best results.
5. Facebook is can be a cheap source of relevant traffic
You can spend as little as £5 and reach 1,000’s of people on Facebook! This is allows you to drive relevant traffic without the needs of £1000’s of monthly budget. By using Facebook you can also track the users vitising your website and see if the ad is working and receive real time stats reporting around the stats. Not every media channel allows you to do this, which gives big benefits to decreasing your cost per acquisition and increasing return on investment.
Interested in Paid Social Media Ads?
Click here to find out more about our Paid Social Media Ads and see how our unqiue processes can help increase your social media performance!